Who We Are

Founded by Zoë Matthee in 2026 - This started with a simple belief - our dogs deserve real food.

After struggling with a dog who had severe allergies and could only eat hypoallergenic kibble, I started looking for a better way. Something simpler. Something more natural.

Not heavily processed pellets, not fillers, not ingredients you can't recognise. Just proper, balanced meals made from quality ingredients.

We focus on keeping things simple and honest. Every meal is made with care, using meat, organs, and natural additions to support your dog's health the way it should be.

This isn't mass-produced. It's thoughtfully prepared, in small batches, for people who want to feed their dogs better.